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Akash’s Digital Sales Blueprint – TechCast Punjabi Podcast

E-commerce, Farming & Smart Work

Akash from Max E-commerce during TechCast Punjabi podcast interview Co-founder of Max E-commerce Services, Akash shares his journey on TechCast Punjabi Podcast

🚀 From Farming to Flipkart: Akash’s Roadmap for Online Business Growth

Akash reveals the real blueprint of launching and scaling a successful e-commerce business — from GST registration to Amazon & Meesho selling, influencer marketing, and smart product selection.

He also talks about how farmers can turn their crops into packaged goods and sell them globally, why most youth fail due to lack of research, and how fake followers and bots are killing brand identity online.

This episode is pure value for students, sellers, startup founders, and farmers — anyone who wants to build a real business in today’s digital-first India.

🚂 E-commerce Is the New Railway

🔧 Why E-commerce Is Like a Train Journey

Akash compares today’s e-commerce platforms like Amazon and Flipkart to a train — once you get on, the journey becomes easier and faster. He believes online selling gives even small-town entrepreneurs a national platform without needing huge capital.

🔧 Small-Town Sellers, National Reach

For Akash, this isn’t just a business opportunity — it’s a revolution. Anyone with the right product, packaging, and mindset can grow from zero to brand owner.

💡 Insight #1: "ਹੁਣ ਈ ਕਮਰਸ ਦੇ ਨਾਲ ਨਾ ਆਪਾਂ ਨੂੰ ਇੱਕ ਰੇਲ ਗੱਡੀ ਮਿਲ ਗਈ, ਆਪਾਂ ਉਸਤੇ ਚੜ੍ ਕੇ ਆਪਣਾ ਸਫਰ ਇਜੀਲੀ ਪੂਰਾ ਕਰ ਸਕਦੇ"
🕒 00:00:10 – 00:01:08

🌐 Your Business Dies If It's Not Online

🔧 Why Digital Presence Is Non-Negotiable

Referencing a Bill Gates quote, Akash strongly asserts that without an online presence, your business is invisible. In a world dominated by digital discovery and smartphone users, local shops must upgrade to digital storefronts or risk getting left behind.

💡 Digital Truth: "ਜੇ ਤੁਸੀਂ ਇੰਟਰਨੈਟ ਤੇ ਨਹੀਂ ਹੋ, ਤਾਂ ਯਰ ਬਿਜਨਸ ਆਊਟ ਆਫ ਬਿਜਨਸ"
🕒 00:02:03 – 00:03:06

📦 Blueprint to Sell Anything

🔧 One System for Any Product

Throughout the episode, Akash repeatedly emphasizes structured, replicable systems. Whether it’s turmeric, ginger powder, or t-shirts — he offers a complete blueprint: sourcing, packaging, branding, listing, marketing.

💡 Akash's Blueprint: "ਮੈਂ ਐਗਜੈਕਟ ਤੁਹਾਨੂੰ ਪੂਰਾ ਦਾ ਪੂਰਾ ਇੱਕ ਬਲੂਪ੍ਰਿੰਟ ਦਊਂਗਾ"
🕒 00:01:34 – 00:02:30

👑 Be an Influencer or Be Forgotten

🔧 Personal Branding Is the New Resume

Akash says personal branding is no longer optional. Whether you're a seller, artist, or student — if people don’t know you, they won’t trust you. And trust is the new currency.

🔧 Trust > Followers

He encourages youth to build genuine value and avoid shortcuts like fake followers or bots.

💡 Branding Insight: "ਇਨਫਲਸਰ ਬਣਨਾ ਵੀ ਅੱਜ ਦੇ ਟਾਈਮ ਦੇ ਵਿੱਚ ਬਹੁਤ ਇੰਪੋਰਟੈਂਟ ਹ"
🕒 00:01:07 – 00:02:01

📉 Fake Followers Kill Long-Term Growth

🔧 Vanity Metrics vs Real Growth

According to Akash, paid views and followers might make your numbers look good — but it’s short-lived. The algorithm drops dead weight, and trust is lost. He shares how many creators lose everything once the paid push stops.

💡 Final Warning: "ਉਹ ਉਦੋਂ ਤੱਕ ਵਿਊਜ਼ ਆ ਜਦੋਂ ਤੱਕ ਪੈਸੇ ਦੇ ਰਹੇ, ਉਸ ਤੋਂ ਬਾਅਦ ਖਤਮ... ਚੈਨਲ ਡੈਡ ਤਾਂ ਡੈਡ"
🕒 00:25:13 – 00:26:03

🧪 Start with One Product, Then Scale

🔧 Focus First, Expand Later

Don’t try to sell 20 things at once. Akash’s advice: validate just one winning product, then scale. Success with a single item proves your funnel — and from there, you can build a full brand or even a company.

💡 Key Insight: "ਜੇ ਇੱਕ ਪ੍ਰੋਡਕਟ ਵੀ ਸਾਡਾ ਕਾਮਯਾਬ ਹੋ ਗਿਆ, ਤਾਂ ਆਪਾਂ ਇੱਕ-ਇੱਕ ਕਰਕੇ ਪੂਰੀ ਇੱਕ ਕੰਪਨੀ ਖੜੀ ਕਰ ਸਕਦੇ ਆ"
🕒 00:14:15 – 00:15:15

🔍 Find Your Master Product

🔧 The Backbone of Your Brand

Rather than chasing trends blindly, Akash advises young sellers to identify a “master product” — something with consistent demand, manageable shipping, and unique value. This becomes the foundation of your business identity.

💡 Key Insight: "ਆਪਣਾ ਮਾਸਟਰ ਪ੍ਰੋਡਕਟ ਲੱਭੋ"
🕒 00:13:48 – 00:14:45

⚡ Don’t Copy — Shortcut Smartly

🔧 Inspiration, Not Duplication

While inspiration is fine, copying others blindly is a mistake. Akash says study what works, adapt it to your market, and then act fast. Those who wait for perfection never launch — and miss the train.

💡 Key Insight: "ਮੈਂ ਨਹੀਂ ਕਹਿ ਰਿਹਾ ਕਾਪੀ ਕਰੋ, ਇਨਸਪਾਇਰ ਹੋ, ਸ਼ੋਰਟਕਟ ਚੱਲੋ"
🕒 00:17:32 – 00:18:07

🧠 No Government Will Build Your Future

🔧 Build Your Own Opportunities

In a powerful motivational moment, Akash tells young listeners to stop waiting for jobs or government schemes. The future belongs to those who take smart action now. He advocates using your phone as a tool — not a distraction.

💡 Key Insight: "ਸਮਾਰਟ ਵਰਕ ਕਰੋ, ਗਵਰਮੈਂਟ ਤੋਂ ਨਾ ਉਮੀਦ ਰੱਖੋ, ਕਰੀਅਰ ਤੇ ਲਾਈਫ ਤਾਂ ਸਾਡੀ ਆ"
🕒 00:07:36 – 00:08:38

🤖 Beware of Bots and Growth Scams

🔧 Don’t Let Bots Ruin Your Brand

Many tools claim to grow your followers overnight — but most are fake. Akash warns that bots hurt more than they help. Brands and algorithms can detect inauthentic engagement, which ruins your long-term credibility.

💡 Key Insight: "ਕਈ ਐਪਸ ਆ ਗਈਆਂ ਜੋ ਫੋਲੋਅਰ, ਲਾਈਕ, ਕਮੈਂਟ ਆਟੋਮੈਟਿਕ ਕਰਦੀਆਂ, ਬਟ ਸਾਰੇ ਬੋਟ ਹੁੰਦੇ"
🕒 00:24:15 – 00:25:17

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❓ Frequently Asked Questions

Guest: Farmers need to identify sellable products like turmeric or jaggery, consult with experienced sellers, and then list those products on platforms like Amazon or Meesho with proper branding and packaging.

Guest: Start with 1–2 products, test their performance, and once you find a master product that sells well, scale that product. Don’t invest in bulk inventory early on.

Guest: You’ll need a GST number, PAN card, Aadhaar card, email ID, and mobile number to register as a seller on platforms like Amazon or Flipkart.

Guest: It depends on many factors like product cost, shipping, ads, commissions, and taxes. You must calculate all expenses before assuming profits.

Guest: Health products, kitchen items, regional foods, kids clothing, and soft toys are among the highest-selling categories right now.

Guest: Absolutely not. Bots can damage your brand, kill engagement, and make recovery nearly impossible. Always grow organically.

Guest: Very important. If you’re a small business, you must be your brand's face. Show up, share, engage — that’s how your credibility and sales grow.

Guest: Keep it simple. Start with 1–2 designs and good fabric. Study your competition before launching. Test on Instagram, then move to website or app.

Guest: Inventory blockage happens when unsold products pile up. Start with small quantities, test demand, and only restock what actually sells.

Guest: Definitely. These products are in high demand, especially when branded and marketed properly as natural or ayurvedic. Farmers can earn up to 100x more online.

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